That’s because Netflix has announced that’s the day it will release the eagerly awaited new season of its hit, “Stranger Things.”
The streaming giant used the New Year’s holiday to tweet an image showing the show’s cast with fireworks and the words “July 4.”
Netflix has been teasing the new season for months.
Last month it released a brief trailer featuring the episode titles.
In July, the streaming service put out a trailer that featured a faux advertisement for the Starcourt Mall, which appears to be the center of serious action.
The sci-fi/horror series set in fictitious Hawkins, Indiana, has been a huge breakout hit for Netflix.
In March, executive producer Shawn Levy gave attendees at the PaleyFest television festival some scoop on what would be going down in season 3, which is set in 1985.
“Mike and Eleven and are going strong, so that’s a relationship that continues, and same with Mad Max and Lucas,” Levy reportedly said. “But again, they’re like 13- or 14-year-old kids, so what does romance mean at that stage of life? It can never be simple and stable relationships and there’s fun to that instability.”